Basically, it is like Time magazine on horse testosterone.
But of course, it is published from Britain so it has a distinctively British flavour to it. And I am not even talking about the perfunctory differences in spelling and diction. I am talking about some full-blown peculiarities:
Each letter to the editor hilariously begins with "SIR-". Now I wonder, do readers write like this, or are the editors diligently adding the greeting? Hmm, it would be funny if someone said "SIR - I hated your article on the instability of Nigeria."
What bowled me over, though, was their absolutely snarky and dry captions. Take a look at this one:
|No way to cement a relationship|
This is taken from their most recent issue (October 30), and the article discusses a fairly boring takeover bid of a construction company in Germany. Look at the caption though!! Get it? Cement...construction...hahahaha.
Here is another one: (from an article about France's pension reform)
|Bet he wasn't worried about his pension|
Just incredible that this stodgy, staid magazine serious enough to append SIRs to the letters to the editor sneaks in little nuggets of humor (or should I say humour). Seriously, who comes up with these things? Do they hire a bloke whose sole job is to churn out sarcastic one-liners to match the article? That would be a pretty cool job IMO.
Those monocle-wearing, tea-sipping, cricket-playing Brits are masters of subtlety, aren't they?